The Sunrise Fly Shop is the premier fly shop on the Big Hole River. Full Service Fly Shop and Outfitter for the Big Hole, Beaverhead, Jefferson and Madison Rivers and Wilderness Lake Fishing. As the only authorized Simms, Ross Reels and RL Winston dealer on the Big Hole, we are able to outfit our customers with the finest fly fishing gear and apparel available. We also have local hand tied flies specifically for the Big Hole River.